The eternal obsession with fair skin? Wait? Was it actually eternal??
Ever wonder why we are so obsessed with the fair skin? Ever think why the fairness creams are such a huge hit in the Indian market? It is true most of us like the fair skin, I am not saying it is bad, all I am trying to get at is the WHY?!
Not that I am accusing anyone of the obsession, I have been equally racist too :P. But the question still looms at large. I was reading Capt. Gopinath’s ‘Simply Fly’ where he refers to a young woman farm worker buying a tube of fair and lovely in the rural area. He quotes “ Wanting to look lovely was good enough but fair as well seemed to me a reflection of the colonial mindset! “. Is that true? Is the obsession with fairness a reflection of the colonial mindset we come with? Would be have been any different if we were ruled by any other generation rather than the whites! I agree we are wrong with the obsession. So what’s the solution? Blame the British?! 😀
Well I do agree that there is a point he drove here. It is natural that we associate certain feelings to the people and sort of generalise things. So, it certainly is a possibility that we associate the fairness to the grace and glamour the people at power or the people who ruled us carried. It might have led to an interesting take if we were ruled by someone else. Looking a little back at the literature texts, the Indian ones certainly seem to define the beautiful ones as Tall, dark and handsome. That referral continues to carry itself over the generations. There is possibly very less reference of beauty to a fair skin. Surprisingly wherever we find description of a beautiful person, it always was about the dark skin.
Looking at how the literature has changed, we could certainly see some colonial connect there. It still is a hypothesis and a topic much welcome for a debate but yet it makes me question how much as a generation we have changed over the years. At one end it is our possible pettiness not able to deal with it or maybe we are just too biased about the skin tones. Either ways there seem to be a hell lot of people making profits out of it. Maybe there is a need for the shift in the thought. It may make more sense to see beauty just the way it is meant to be. Not just the external but the actual internal persona which matters the most.